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Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Tackling presenteeism in the workplace

According to the CIPD's 2018 Health and Well-being at Work Report, 'presenteeism' - the practice of working for more hours than required, especially when unwell - has hit a record high in the UK.

This World Mental Health Day, UK businesses are being urged to evaluate threats to their staff's mental wellbeing and, in particular, recognise and address presenteeism.

Why presenteeism is an issue

Employee burnout is significantly increased through the practice of presenteeism. It can have a detrimental effect on health and wellbeing and, if not monitored properly, can lead to stress, fatigue and other illnesses.

Although they may mean well, in most cases, employees committing presenteeism aren't performing at their full capacity and may be more prone to making errors.

If the employee is working despite a physical illness, presenteeism may also worsen their condition or delay recovery, and cause illnesses to be passed on to colleagues.

How to identify a presenteeism problem

One of the most effective ways to monitor whether staff are working unproductively long hours is to measure performance by their output, rather than their attendance.

By doing this, businesses can identify those employees who are underperforming. Even if a person is working more hours than required, they may still be less productive than others if they are turning up to work unwell or suffering from burnout.

Once a business identifies an employee whose productivity doesn't match up to their hours worked, steps can be taken to offer the right support to help them.

Helping employees get the balance right

In order to encourage a healthy workplace, businesses need to avoid creating an environment where employees feel they need to work extra hours.

Evidence suggests that most UK employees value flexibility above other workplace benefits. Allowing staff to work flexibly or from home is an effective way to tackle presenteeism.

Having systems that facilitate working from home, such as cloud servers and video conferencing, can help create a healthy work/life balance. However, it's important to recognise that offering employees the technological resources to work 24/7 can potentially blur boundaries between work and home life.

By keeping the focus on performance and not hours worked, businesses can relieve pressure and discourage staff from overworking.

Promoting team bonding activities and health initiatives such as yoga classes, for example, can also improve wellness and alleviate stress.

Overall, by making appropriate changes to enhance employee wellbeing and create a positive workplace culture, businesses will help ensure staff are kept healthy and happy, thus improving motivation and productivity, while lowering presenteeism.

Copyright © 2018 Kirsten Cluer, HR consultant and owner of Cluer HR