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Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Do your employees feel valued?

Employers the world over often forget a very simple fact; employees are people, and people need to feel valued. You can lead a successful company by being decent and fair, and even likeable.

If your company has integrity and respect as part of its core values, then it will quickly gain a positive reputation and be a place that everyone wants to work for.

Here we consider why it's so important for employees to feel their efforts are appreciated.

Respect and recognition

It can't be overstated; rewarding employees has a resoundingly positive impact. Recognition for a piece of work shows that you not only value their efforts, but that you're bothered to show interest in what they do for you.

Whether it's a little trophy or a box of chocolates to say "well done", these gestures can go a long way in making employees feel purpose behind what they do.

Keeping staff up to date employment matters that affect them is also a good move. For example, software and support from specialist pensions consultants can help you keep everyone informed about how well their pensions are doing, helping them unearth a newfound appreciation for the business they work for.

It shows that you take their future and wellbeing seriously, and that you're actively taking steps to protect them.

Happier work environment

Your behaviour will set a work culture in place, and this will inform how others perceive you and how they behave. Ultimately, you're not an entertainer - you're the boss, and this is something everyone understands.

It's not your responsibly to personally keep each individual cheerful, but what you can do is set a positive example that others can follow. You can also consider appointing staff to actively look after employee wellbeing, and create a support network.

Still, something as simple remembering birthdays or remembering the names of an employee's kids can tick some major boxes. It'll show everyone that you understand your business is comprised of human beings, not mindless drones.

As cheesy as it sounds, authority can be strengthened by kindness. If everyone cares about each other on a human level, they'll pull together all the better if times get tough.

Staff retention

Nobody leaves a job for no reason. Whether it's one issue or several, most of the time, the reason a worker jumps ship is a problem with the business that they feel can't be addressed or changed. Therefore, there's always something you can do to ensure they remain happy to work with you.

The principle benefit of valuing employees is keeping a low turnover rate among staff. Loyal workers are a sign of a good business that treats them properly and, eventually, it will also mean your workforce is made up of experienced and highly skilled colleagues and friends.

Your culture will be all the richer when it's populated by familiar faces who can perform their jobs efficiently and train new staff well.

Copyright © 2018 Article was made possible by site supporter Victoria Harrison