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Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Resource topics

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Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.
Good sales technique can help you find the right person to speak to, overcome objections and close the sale. Read our simple guide to selling.
PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.
Direct mail and email can be cost-effective ways of marketing your business, allowing you to reach large numbers of customers. Our overview.
Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.
Your prices can have a dramatic effect on sales and profits - the right price is competitive while protecting your profit margins. Our overview.
Importing could help you cut costs and access unique supplies not available in the UK. What you need to consider when buying abroad.
Good negotiation depends on setting clear objectives, including knowing where you will and won't compromise. Our guide to getting the right deal.
From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.
From describing your market and researching customers to preparing sales forecasts and budgets, learn how to create a marketing plan.
Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.
Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.
Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.
Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.
In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.