Skip to main content
Kent Invicta Chamber of Commerce, the home of business support.

Search

For a successful business, you need a viable business idea, the skills to make it work and the funding. Discover whether your idea has what it takes.

Forming your business correctly is essential to ensure you are protected and you comply with the rules. Learn how to set up your business.

Advice on protecting your wellbeing, self-confidence and mental health from the pressures of starting and running a business.

Learn why business planning is an essential exercise if your business is to start and grow successfully, attract funding or target new markets.

It is likely you will need funding to start your business unless you have your own money. Discover some of the main sources of start up funding.

Businesses and individuals must account for and pay various taxes. Understand your tax obligations and how to file, account and pay any taxes you owe.

Businesses are required to comply with a wide range of business laws. We introduce the main rules and regulations you must comply with.

Marketing matters. It drives sales and helps promote your brand and products. Discover how to market your business and reach your target customers.

Some businesses need a high street location whilst others can be run from home. Understand the key factors from cost to location, size to security.

Your employees can your biggest asset. They can also be your biggest challenge. We explain how to recruitment and manage staff successfully.

It is likely your business could not function without some form of IT. Learn how to specify, buy, maintain and secure your business IT.

Few businesses manage the leap from start up to high-growth business. Learn what it takes to scale up and take your business to the next level.

How I came up with my organic tea business idea

Henry Virgin of London-based Green Boar Organic Tea takes a look back to explain how he came up with his idea for a new business

"Back in 2001, I was teaching English in a small, highly polluted factory town in Guangdong Province near Guangzhou. I was drinking lots of tea in the 'Gong Fu' style in various teahouses. Green teas, white teas, Taiwanese high-mountain oolongs, oolongs from Wuyishan, puerh from Yunnan Province – the flavours were incredible. The tea culture is 4,000 years old in China, it's a massive business, too.

Family business

"Members of my wife's family were Irish tea planters operating in Kerala, southern India. She'd written a couple of articles about it for the Hindu Times, which also fuelled my interest in tea and helped inspire my business idea.

"When I returned to the UK, I couldn't find tea made in the Gong Fu style – even in London's Chinatown. I did it myself and shared the wonderful tastes and effects with friends, who enjoyed it, too.

"In 2006, I set up my new business as Virgin's Organic Tea, based on my surname. Virgin Media soon asked me to change my company name and sell my domain names. I refused, but was threatened with legal action, which I couldn't afford to fight, so I changed my business name and registered the Green Boar® trademark, which is based on my family's coat of arms.

Organic and fair trade products

"Because of concerns about pollution and ethics, I tried to source organic and fair trade teas for sale in the UK. Organic tea doesn't contain chemical fertilisers and insecticides. It's traditional and tastes better, too. With fair trade products, workers get a better deal – and that's worth paying for.

"We acquire and deliver the product in the most economical and environmentally friendly manner. Goods are moved by sea where possible. Transparency in this is essential – I can tell you exactly where each tea leaf comes from.

"It's often said that the UK follows US trends. Tea is massive in the US, where people actively seek ethical, organic and healthy products. Even here, no longer can you fob people off with traditional, mass-produced teabags: they want leaves, superior blends and new exciting flavours.

Market research

"Before launching my new business properly, I took a market stall near Portobello Road in London. It was a great way to test the water for my new start up business. There's no better test than trialling your products and speaking to potential customers face to face. I needed to find out who would specifically want organic, fair trade green tea. I spoke to friends, family, people I met on the stall and I went to trade fairs. It really helped with my product selection.

"Before starting up, if I'm honest, I wasn't 100% certain my new business would be financially viable. It's taken some trial and error and there have been some changes along the way. And it's not a question of what you want to sell – you must focus on the customer."

Henry's three key lessons

  • "Carrying out pre-launch market research is essential. Look for firm evidence of demand for what your new business is offering."
  • "Find out whether people will pay your asking prices."
  • "Realising how difficult it is to sell to customers provides added motivation to make your products as attractive as possible."